On-Page SEO Services: Importance, Benefits & Scope

Search engine optimization (SEO) involves a range of strategies that fall into two major categories- Off-page SEO and on-page SEO. Off-page SEO is focused on SEO factors outside of a web page while on-page SEO takes care of all the ranking factors on the web page. On-page SEO is the initial step to trigger any SEO campaign that could deliver expected results. If your on-going SEO campaign is not delivering the expected ranking benefits, you need to focus and optimize on-page SEO elements. 

Importance of On-Page Optimization That You Can’t Ignore: The Benefits of On-Page SEO

On-page SEO is important because even the small changes to web page may be gamechanger to improve ranking and traffic almost instantly. SEO on-page refers to the improvements we make directly on the technical parameters of website pages. The professional on-page SEO services being provided by a prominent SEO agency are tailored to analyze and optimize on-page technical elements driving multiple benefits you can’t ignore-  

1. Improved user experience

2. Enhanced search engine rankings

3. Increased organic traffic

4. Relevance of keywords & targeting

5. Optimizing search intent

6. Improved page load speed

7. Mobile optimization

8. Adapting to algorithmic changes

9. Establishing credibility and trust

10. Content quality optimization

11. Improved credibility and trust

Scope of On-Page SEO Services: Thirteen Aspects You Should Essentially Cover in SEO On-Page

On-page SEO is the foundation of any SEO campaign; therefore, you need to hire only the best SEO company to outsource custom on-page SEO services. On-page SEO is planned according to the analyzed requirements driven by website audit. The key 13 on-page optimization practices you should ideally embrace are- 

1. Including target keywords in relevant places like Page title; URL; Main header (H1); Subheaders (H2s, H3s, etc.); Intro paragraph

2. Using header tags to structure web page; it included using one <h1> tag per page, <h2> tags for page’s main points, <h3> tags (and beyond) for sections supporting main influencing points 

3. Writing compelling title tag matching search intent and harnessing the curiosity gap using ABC formula (adjective, benefit, confidence booster)

4. Writing an keywords enriched engaging meta description expanding information on the title tag and addressing the searcher directly

5. Writing simple and readable SEO-friendly URLs

6. Adding internal links using relevant anchor text at prominent places linking important pages

7. Adding external links adding value to web pages fostering trustworthiness and authoritativeness

8. Optimizing images using descriptive filenames and alt text

9. Filling content quality gaps using long-tail keyword variations

10. Highlighting experience and expertise with evidence

11. Optimizing featured snippets keeping the content objective and fact-based

12. Optimizing schema markup

13. Optimizing page load speed ensuring the benefits of “page experience signals”.

    
    
    
    

The success of any SEO campaign highly depends upon the expertise of SEO company; therefore, selection of an SEO company becomes as important as the success of your SEO campaign. To decide right, you can book a free consulting session with on-page SEO experts at Samyak Online Services.